Samsung, the famous tech company, is working hard to dominate the growing augmented reality (AR) and virtual reality (VR) market. Recently, the company obtained a UK trademark for “Samsung Glasses,” showing its intention to compete with rivals like Apple and Meta.
Recognizing the huge potential of the AR and VR industry, Samsung is determined to become a major player in this market. The company plans to develop AR smart glasses that may be available in the future. Additionally, Samsung is collaborating with Google and Qualcomm on a high-end mixed-reality headset, rumored to be released in late 2024.
To gain an advantage, Samsung’s AR and VR devices will have MicroOLED displays, thanks to its acquisition of eMagin. This advanced display technology will enhance the user experience and differentiate Samsung’s devices from competitors.
While the exact launch dates for Samsung’s immersive devices are unknown, the company’s efforts were sparked by Apple’s unveiling of the Vision Pro headset, priced at $3,499. Determined to create a premium competitor, Samsung is preparing to challenge Apple, Meta, and Google in the AR/VR arena.
Samsung’s AR smart glasses will directly compete with Meta’s RayBan Smart Glasses and Google Glass, both of which have made progress in the market. Samsung sees smart glasses and AR as areas for expansion due to their growth potential.
In addition to immersive devices, Samsung is hinting at the development of a next-generation XR chipset. By collaborating with Qualcomm, a leader in the semiconductor industry, Samsung aims to incorporate cutting-edge technology into its future immersive devices, improving their performance and capabilities.
As immersive technologies become more popular, Samsung understands the need to cater to diverse consumer demands. The company is entering the AR and VR market to capture a significant share and meet the growing demand for immersive experiences.
Samsung’s entry into the AR and VR space aligns with its broader device roadmap. With a focus on innovation and delivering premium products, the company is committed to maintaining its reputation as a leader in the tech industry. By integrating AR and VR into its existing product lines, Samsung aims to enhance its ecosystem and provide users with a seamless and immersive technological experience.
Specific details and specifications of Samsung’s AR smart glasses and mixed-reality headset are yet to be revealed. However, the company’s recent trademark acquisition and collaboration announcements show its determination to establish a strong presence in the immersive devices market.
As competition intensifies with industry giants like Apple and Meta, Samsung’s strategic moves in the AR and VR space highlight its drive to succeed. With its strong brand reputation, technological expertise, and commitment to innovation, Samsung is well-positioned to shape the future of immersive technologies. Stay tuned for more updates on Samsung’s exciting developments in the immersive devices market.