In a recent interview with Japanese publication Mainichi, Nintendo President Shuntaro Furukawa addressed the rumors about the highly anticipated Nintendo Switch 2. Furukawa firmly denied these speculations, emphasizing that they are not based on public information. This strategic move by Nintendo aims to boost sales of the current Nintendo Switch units, strategically preparing for the upcoming holiday season.

The Nintendo Switch has undeniably been a remarkable success for Nintendo, with over 132 million consoles sold worldwide as of September 2023. Its innovative design, seamlessly transitioning between handheld and docked modes, has captivated gamers and revolutionized the concept of hybrid gaming. With a wide range of captivating games, the Nintendo Switch has developed a substantial and dedicated user base.

Despite the success of the current model, rumors of the Nintendo Switch 2 have been circulating online. Fans have anxiously awaited a significant upgrade over the existing console, with industry insiders referring to the Nintendo Switch 2 as an “industry open secret.” Speculation was fueled by reports of Nintendo providing explanations about next-generation consoles to specific software makers in 2022. However, the company has now firmly clarified that these reports are inaccurate.

Furukawa’s direct denial of the Nintendo Switch 2 rumors is a bold move for company executives. Nevertheless, Nintendo seeks to redirect attention back to the existing Nintendo Switch, as it remains a popular choice among gamers. This strategic approach aims to encourage consumers to invest in the current model, ensuring sustained profitability.

It is important to note that filing a patent for a console with two screens, which some reports have cited as evidence for the Nintendo Switch 2, does not guarantee its actual implementation in a product. Patents are often filed to protect intellectual property and explore various technological possibilities. Therefore, it is essential not to jump to conclusions based solely on patent filings.

While fans eagerly await a potential reveal of the Nintendo Switch 2, industry insiders speculate that an official announcement may come early next year. Nintendo’s decision to keep the details under wraps only intensifies the anticipation among gamers and sets the stage for an exciting launch.

As the holiday season approaches, Nintendo aims to capitalize on the success of the current Nintendo Switch by dispelling rumors and emphasizing its commitment to delivering an exceptional gaming experience. By focusing on the existing console and its extensive library of captivating games, Nintendo hopes to attract new players and maintain its loyal fan base.

President Furukawa’s denial of the Nintendo Switch 2 rumors serves as a strategic move to boost sales of the current Nintendo Switch units. With its revolutionary hybrid gaming concept and a substantial user base, the Nintendo Switch continues to be a successful console for the company. While anticipation for the next-generation console remains high, fans will have to wait a little longer for an official announcement. In the meantime, Nintendo enthusiasts can immerse themselves in the captivating gaming experience offered by the existing Nintendo Switch.

As the competition for dominance in the gaming console market intensifies, Nintendo’s decision to focus on the current Nintendo Switch is a smart business move. By debunking rumors about an imminent release of the next-generation console, the company aims to ensure that consumers invest in the existing model, generating sustained profitability. With the holiday season approaching, Nintendo is poised to make a significant impact in the gaming industry once again.