Center Parcs, a leading holiday village operator in Europe, has announced a new partnership with The Park Playground to introduce a virtual reality (VR) facility. This collaboration, located in Park Hochsauerland, Winterberg, Germany, aims to enhance the guest experience and provide an entertainment option that surpasses anything previously seen at Center Parcs.
The decision to invest in this cutting-edge technology was driven by Center Parcs’ confidence in The Park Playground’s VR solution, which has already proven to fulfill the demand for immersive entertainment among customers. By teaming up with The Park Playground, Center Parcs aims to generate higher returns from the VR facility compared to previous entertainment options, offering guests unforgettable experiences that will leave them wanting more.
One of the standout features of The Park VR System is its versatility. The VR experiences will be available in multiple languages, allowing guests from diverse backgrounds to fully immerse themselves in the virtual worlds. With a throughput of 16 guests per hour, the facility can accommodate a steady flow of visitors, making it accessible to a wide range of guests throughout the day.
Remarkably, the VR facility only requires less than 100m² of space, enabling Center Parcs to maximize the utilization of their existing premises. Add to that the relatively low investment requirements, and it becomes an appealing proposition for the holiday village operator. The installation process is also efficient, with completion expected in just three weeks, ensuring minimal disruption for guests.
Peter Vindevogel, CEO of The Park Playground, expressed his excitement for the partnership, stating, “We are thrilled to bring our immersive VR experiences to Center Parcs. This collaboration allows us to extend our VR system to additional parks, providing unforgettable entertainment for guests of all ages.”
Ruud Rerink, the product director of Center Parcs Europe, echoed Vindevogel’s sentiment, emphasizing the appeal of this co-branded VR offering. “We believe that by partnering with The Park Playground, we can offer our guests an unparalleled entertainment experience that aligns with our premium brand,” Rerink commented.
The VR facility will feature three captivating experiences: Mask of the Pharaoh, Mission Planet X, and Don’t Scream. These experiences offer thrilling adventures, transporting players to virtual realms where they can unravel ancient mysteries, embark on intergalactic missions, and test their nerves in spine-chilling scenarios.
To ensure a seamless and immersive experience, all VR experiences will use mobile headsets, providing guests with untethered play. This allows them to freely explore the virtual worlds without any constraints, heightening the sense of immersion and adventure.
Aside from the exceptional entertainment value, the VR facility also boasts high revenue return per m², making it a lucrative addition for Center Parcs. Moreover, minimal resources are required to staff and operate the facility, allowing the holiday village operator to efficiently manage this new offering.
Center Parcs is all set to open the co-branded VR facility on October 23, offering guests an opportunity to escape reality and embark on extraordinary adventures within the confines of Park Hochsauerland. With the successful completion of this installation, Center Parcs plans to expand the VR offering to additional parks, providing more guests with the chance to experience the wonders of virtual reality.
As the countdown to the grand opening begins, guests eagerly anticipate the arrival of this innovative entertainment option, eager to immerse themselves in the captivating worlds of The Park VR System. Center Parcs, in collaboration with The Park Playground, continues to push the boundaries of guest experiences, ensuring that their premium brand remains at the forefront of the holiday industry.
In a world where technology is rapidly advancing, this partnership between Center Parcs and The Park Playground is a testament to the growing demand for immersive entertainment. As virtual reality becomes increasingly accessible, guests can look forward to an exciting new dimension of entertainment during their stay at Center Parcs. Get ready to step into a world like no other, where reality is left behind, and imagination takes center stage.